Add some firepower to your business

Add some horsepower to your business


Putting Firestarter to work in your business adds real horsepower to your performance

With a combination of do-ers and experienced sales-led leaders, the Firestarter team provide the additional resources that will push you forward when you either can't, won't or don't know how to execute practical tasks. We'll give you high impact results and a real sense that progress is being made.

  • Home / 
  • Who we are


The Firestarter team is made up of high-quality, skilled professionals who understand the challenges, needs and goals of business leaders.


We have spent years working within corporate and SME environments. We understand the loneliness and frustration that comes with the role of a business leader who needs to implement change or growth while balancing the day-to-day running of the business.

Most business leaders know what they want to achieve, but become frustrated with the ad-hoc nature of growth initiatives, or a general lack of progress for whatever reason. At Firestarter, we’re really interested in getting things going – Firestarting!

Our approach at Firestarter really does help to release the pressure and reduce the dependency on you as a leader to make things happen. We’re experienced business leaders ourselves and provide the extra support, tools, processes and horsepower to help you achieve your goals. Over the years, we’ve learned what works, what doesn’t work and generally know what ‘right’ needs to look like so we can execute quickly with our clients.

You’ll hear us say things like ‘rhythm and rigour’ a lot, focusing on the common principles of little and often to ensure that things actually ‘get done’.

  • It was easy working with Firestarter. It was as if a huge weight had been lifted; we could work on our business, knowing that the Firestarter team was doing what had to be done to deliver our business strategy.

    Simon Bird, BK Group (Marlborough)

  • Firestarter are not just traditional business consultants, they are very much a part of our team. They are fully integrated into what we do, providing valuable leadership and management consultancy to implement new sales and operational processes to proactively drive our business forward.

    Gareth Williams, Caplor Energy (Hereford)

  • Firestarter are now my virtual coaches – they’ve lived this life and experienced the pain before, so they know what to do. The key part for me is trust and responsiveness – I’d been running at breakneck speed, but when I hit the pause button and was able to focus, Firestarter were there. And now we’re getting the results we need.

    Miles McNamee, Highwire Press (Brighton)

  • The Firestarter team have brought real rigour and methodology to our business development, which has had an excellent effect. Without Firestarter we would have been 24-36 months behind our business growth plan.

    Jane Findlay, Fira Landscape Architects (Birmingham)

  • Firestarter has taught us how to work on our business, rather than in our business. They have given us instant access to skills and experience that we didn’t have before and an improved focus which has increased our sales performance.

    Elaine Lewis, Cadventure Ltd (London)

  • The experience has been quite remarkable. Rather than telling us what we should be trying to achieve, they actually do it for us – working very closely with us and getting results quickly.

    Paul Baker, IFS (UK) Ltd (Stroud)