Add some horsepower to your business

Firestarter Academy

Learn from our experience in the Firestarter Academy

Sign up for the Firestarter Academy and benefit from a wide range of courses and modules designed to help you (and your teams) to develop essential skills to take your business forward.

Firestarter Business Academy

Start your Firestarter Academy journey with a FREE Introductory session

Each Firestarter academy course includes five dedicated modules on each topic and two 1:1 sessions to help you with your individual learning requirements. Each course begins with a free introductory session where you can benefit from an hour of free training and find out more about each course.

Grant funding available for Firestarter Academy courses

As recently announced by the government, small and medium sized businesses will have access to grants to help them recover from the effects of the coronavirus pandemic. Funding will be available via applications to local Growth Hubs, with between £1,000 – £5,000 for each business to help them access new technology and other equipment as well as professional, legal, financial or other advice to help them get back on track, which includes support provided by the Firestarter Academy training courses.

Business Training Courses for Students

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To submit an application for funding, please get in touch with your local Growth Hub, or click the button below to find out more information.

Firestarter Academy Courses

Each Firestarter Academy course runs over a 6 week period, with 5 modules, group sessions with 6-10 people in each cohort and two 1:1 sessions for each delegate (1 hour for each session). We provide all course materials and you will have direct and ongoing access to your course tutor throughout the programme to support with exercises and questions.

The courses are specifically designed with small cohorts so that we can focus on practical and implementable learning, with NDAs established with all parties at the outset to encourage open conversation and sharing of real and relevant examples, not just theoretical and forgettable classroom content.

Each module consists of a structured 90 minute online session, with core content delivered to set an ethos and best practice for each subject. With a 50:50 ratio of lecture and practical activity, we encourage break outs in each module, with small group sessions to drive learning, experimentation and confidence.

All modules are designed to focus on ‘real life’ scenarios, with exercises that delegates can take away to implement in their day to day business lives. We also ensure that the module content is connected to individual 1:1 requirements, and provide in-module mentoring to assist with personal development.

Then finally, we will close each course with a ‘course wrap up’ for the group and an opportunity to celebrate with a mini ‘graduation ceremony.’

Current Course Availability:


Short-cutting the route to becoming better at selling

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Gripping your strategy and turning it into a meaningful, executable plan

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Creating a selling methodology and getting results from your team for a best in class sales engine

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Register for the next FREE Firestarter Academy Introduction

The next Firestarter Academy Introduction will be held on

Wednesday 14th October at 9.00am, covering:


Better Business Development – short-cutting the route to becoming better at selling


If you would like to join us, please click the button below and you will be taken directly to the registration area for this free session.

Register now


These one hour introductory sessions are effectively a free hour of training, with an overview of the course content, but also an opportunity to learn some key principles from each of the modules. There is absolutely NO OBLIGATION to continue and subscribe to the full course following the prologue, but will help you to understand the value of attending for your business. These sessions could be useful to you individually, or for any member of your team who has a ‘sales’ responsibility.

REMEMBER, furloughed staff are allowed to undertake training as part of the government scheme, so don’t forget to invite them to attend.


Business planning meeting

The Full Course Programme

You can see our current course programme below:

  1. Inverting the inverted pyramid – being the best boss and removing dependency on you.
  2. Building a winning team – uniting on a purpose, sharing the workload, making consistent progress.
  3. Managing by fact, rhythm and rigour – creating a practical data-led culture to allow agile and effective decision making.
  4. Practical business planning – gripping your strategic intent, product strategy and putting this to meaningful use.
  5. High impact propositions – gripping your offering and translating it into something people will buy.
  6. Better business development – short-cutting the route to being better at selling.
  7. Aligning marketing to sales strategy – connecting these 2 key disciplines so you get real results.
  8. Getting your business into a book – documenting and organising everything you do (so you can hand it on).
  9. A perfect sales toolkit – everything you need to allow you and your team to sell effectively.
  10. VVIC in a box – a fast & effective way to ‘settle’ on a clear vision, values, identity and culture for your business.

We will be holding introductory sessions to all the above courses over the coming weeks, but please do get in touch with us if you would like more information about anything highlighted above (or any other specific topic that you would like us to cover).

Grow your business with Firestarter
Post it notes
  • I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommended.

    Richard Clarke, Secret Source (Gran Canaria)

  • Better Business Development was a really excellent course, great practical application presented in an easy to understand & good humoured way. I will definitely be making changes to my sales process and approach as a result of this training course. Thank you.

    Joseph Hirst, Sozo Design (Cheltenham)

  • I was looking for a non “shiny” suit sales training for my team and Firestarter was recommended by a contact. They completely fitted the bill. I have signed up 3 members of the team and I am looking to explore further training with the Firestarter Academy in the future.

    Tim Clegg, Geosense (Suffolk)

  • Thank you for delivering empowering practical sales strategies that I have neglected in recent times. I have had a good deal of sales training over the years but this has been on a different level in the way you have brought all the elements together. Amazingly in just 5 x 1.5 hr academy sessions you have managed to provide a sales bible for life, very much quality over quantity.

    Aiden Gunner, Action Coach (Manchester)

  • Firestarter provide very insightful and practical advice on how to grow my business. I like their no nonsense approach. They gave us much greater clarity and purpose to our sales process. Their seminars are also very useful indeed. I would strongly recommend their consultancy services to any business wanting to scale up or create a clearer overall strategy for growth.

    Shaun Uthup, Sozo Design (Cheltenham)

  • The idea and introduction of the Firestarter Forums was inspired. They have enabled me and a whole host of companies in the Firestarter community to look forward, share experiences and positively plan for growth where we can. As a result I’ve connected with many other business leaders going through similar turmoil yet the Forums have enabled us to pivot, progress and prosper.

    Thank you Firestarter!

    Paul Phedon, Gung Ho Communications (Birmingham)

  • From initial dealings with the Team at Firestarter, the experience has been most professional. They come prepared, deliver what they say they will deliver, and even more. Very well versed in sales growth & always providing us with challenges to do better, which is just what is expected of a business growth consultancy. Well done.

    Kieran Linehan, Ayrton Group (Dublin)

  • It was easy working with Firestarter. It was as if a huge weight had been lifted; we could work on our business, knowing that the Firestarter team was doing what had to be done to deliver our business strategy.

    Simon Bird, BK Group (Marlborough)

  • Firestarter are not just traditional business consultants, they are very much a part of our team. They are fully integrated into what we do, providing valuable leadership and management consultancy to implement new sales and operational processes to proactively drive our business forward.

    Gareth Williams, Caplor Energy (Hereford)

  • Firestarter are now my virtual coaches – they’ve lived this life and experienced the pain before, so they know what to do. The key part for me is trust and responsiveness – I’d been running at breakneck speed, but when I hit the pause button and was able to focus, Firestarter were there. And now we’re getting the results we need.

    Miles McNamee, Highwire Press (Brighton)

  • The Firestarter team have brought real rigour and methodology to our business development, which has had an excellent effect. Without Firestarter we would have been 24-36 months behind our business growth plan.

    Jane Findlay, Fira Landscape Architects (Birmingham)

  • Firestarter has taught us how to work on our business, rather than in our business. They have given us instant access to skills and experience that we didn’t have before and an improved focus which has increased our sales performance.

    Elaine Lewis, Cadventure Ltd (London)

  • The experience has been quite remarkable. Rather than telling us what we should be trying to achieve, they actually do it for us – working very closely with us and getting results quickly.

    Paul Baker, IFS (UK) Ltd (Stroud)