Seven Steps to Successful Selling

By Katie Mackenzie | 30th April 2018

‘Great idea – poor execution.’  The eternal issue that gets in the way of real success. It’s even more apparent when you start realising that the mechanic of actually ‘selling’ your goods and services may be the real thing to worry about, not the goods and services themselves.   At the heart of every successful …

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How blowing your own trumpet really can lead to business success!

By Katie Mackenzie | 30th April 2018

People who know me well are aware that outside of work my great passion actually is playing the trumpet.  As my father said to me 30 years ago, in many ways it is what defines me as a person!  It’s something I have been doing since I was seven; I’m actually pretty good at it …

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5 Lessons for SME Bosses – how to start to remove the dependency on “you” for doing all the selling and why this quickly opens your eyes to longer term exit thinking!

By Katie Mackenzie | 30th April 2018

At Firestarter, our client base falls broadly into two categories.  The first type is the “large” corporates who already have established, sizeable sales teams but want to drive a new direction, break a new market or inspire a next generation of leaders.  At its simplest this is “change management” coupled with a sizeable sprinkling of …

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How to find (and keep) the team that will drive your business growth.

By Katie Mackenzie | 30th April 2018

I have met some amazing individuals over my 20+ years of leadership and management, but I’ve also moved a fair number of people on to pastures new because I believed it would be “better for them and better for us!”.  Having read all kinds of management books and lived through more rounds of corporate and …

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The hidden cost of marketing recruitment (& how to fight back with outsourcing)

By Katie Mackenzie | 23rd September 2016

Your Marketing director just quit; or a junior marketing exec announced a career break. Either way, though notice periods vary and strategic impacts differ, you face costs, uncertainty and the challenge of recruiting a replacement – or another way to do what they did for you. But what is the true cost of marketing recruitment? …

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Firestarter supporting growth for an expanding workplace pensions provider

By Katie Mackenzie | 16th September 2016

Compulsory workplace pension schemes are among the most onerous legal obligations for UK SMEs. IFS Employee Benefits LLP (t/a FSB Workplace Pensions) was contracted to give workplace pension support to the Federation of Small Businesses (FSB), which represents more UK SMEs than any other UK-wide business support organisation. Approximately half the FSB’s c. 200,000 members …

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Your marketing manager just left? Don't Panic, help’s here to transform your marketing!

By Katie Mackenzie | 20th June 2016

Imagine the scene as you contemplate your marketing manager’s sudden resignation. As MD, you’ve a problem. Suddenly, as well as your busy day-to-day, you’re trying to pick up where they were with your marketing. You’ll need to find a replacement too. It feels like disaster, but it could be the event that transforms your marketing …

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Firestarter targets SMEs with its new marketing flame.

By Katie Mackenzie | 17th June 2016

Gloucestershire-based Firestarter Group, founded in 2012, launched its new division, Firestarter Marketing Services Limited on 1 June 2016. The extension to Firestarter’s already-strong sales, marketing, people and process offering, reflects identified demand for outsourced marketing services support by regional SMEs. Led by experienced managing director Matt Wheeler, a founding member of the Firestarter team, the …

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Firestarter Marketing Services Ltd moves into Pure Offices, Swindon.

By Katie Mackenzie | 13th June 2016

We are delighted to welcome Firestarter Marketing to the centre here at Swindon. Firestarter Marketing Services provides outsourced marketing services from strategic marketing consultancy to interim marketing management and ‘plug in’ marketing resources or ad-hoc marketing support and tactical project execution. Whether you’re under pressure to deliver marketing results on limited budgets, don’t have the …

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