How to stop planning paralysis

Two colleagues having conversation at work desk

With the challenges that we’ve all been facing over the last few years, from COVID-19 to rising energy costs and soaring inflation, it has been extremely difficult for business owners to make any firm plans or deliver their strategic goals. Many businesses have had to pivot and adjust their products and services, routes to market and in some cases their entire business model in order to continue to operate effectively under the current circumstances. But, as businesses start to think about a ‘new’ normal, the big question that business owners are asking now is, “When can I start planning with confidence?”

In our opinion at Firestarter the answer is ‘right now’ – there is no time like the present, and we shouldn’t let the current challenges leave us stuck with ‘planning paralysis’.

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