Firestarter targets SMEs with its new marketing flame.

Gloucestershire-based Firestarter Group, founded in 2012, launched its new division, Firestarter Marketing Services Limited on 1 June 2016. The extension to Firestarter’s already-strong sales, marketing, people and process offering, reflects identified demand for outsourced marketing services support by regional SMEs. Led by experienced managing director Matt Wheeler, a founding member of the Firestarter team, the marketing services division specialises in strategic marketing consultancy, full-service outsourced marketing management and resources, tactical marketing project execution and ad hoc marketing support – primarily for Gloucestershire and Wiltshire SMEs.

With this important extension of its proven capabilities, Firestarter recognises SMEs’ struggle to balance marketing budget restrictions with pressure for better results – and how carefully chosen outsourcing can add value.

Transforming SMEs’ marketing management and execution

Firestarter has identified how SMEs can turn sudden departure of key marketing personnel into a business-transforming opportunity to reassess and fundamentally improve marketing management and execution. Successfully addressing this challenge often lies in harnessing the power of outsourcing – it’s one of today’s most topical business issues for large or small-scale, strategic or tactical marketing activity.

Helping clients outsource their marketing

Launching Firestarter Marketing Services Limited represents logical growth of Firestarter Group. It further demonstrates Firestarter’s already-successful philosophy of ‘strength in numbers’ when helping clients outsource business enhancement.

By extending their capacity to support businesses, Firestarter complements its existing Firestarter Business Solutions Limited (sales and leadership) and Firestarter People Solutions Limited (recruitment and training) divisions. Formation of the Marketing Services division and the opening of dedicated offices in Swindon means the Firestarter Group is now conveniently located for the needs of a growing client base in the Cheltenham, Cirencester, Birmingham and Swindon areas.

Supporting local business communities

Firestarter has always been committed to supporting local business communities. It also recognises that, while internal and external pressures on SMEs intensify, opportunities exist to deploy proven marketing skills to give local organisations valuable interim or longer-term support.

Firestarter’s dedicated marketing services division

Explaining the launch of this latest extension to Firestarter’s services, managing director Matt Wheeler says: ‘A dedicated marketing services division makes perfect sense as Firestarter grows. We’ve identified growing demand for outsourced marketing by enlightened SMEs and larger corporates. It further affirms our commitment to Gloucestershire and Wiltshire-based clients.

Complementing other Firestarter Group divisions

‘We complement other Group divisions with a proposition that makes economic sense for SMEs that struggle to maintain their marketing presence with lower marketing budgets.

Firestarter Marketing Services builds on our Group’s established business-development record. It does this with a comprehensive service offering embracing everything from simple brochures, marketing strategy or fully integrated marketing campaigns.’

Turning disruptive loss into opportunity

The Firestarter Marketing Services offer enables organisations of any size to access a wider-than-ever range of Firestarter sales, leadership, recruitment, training and marketing services on a convenient ‘power-by-the-hour basis’. Even when clients consume sophisticated services packages, Firestarter maintains that the annual cost of its ‘plug-in marketing department’ is likely to be less than employing one junior marketing employee.

The company also maintains that carefully considered outsourcing means enlightened SMEs can transform the potentially disruptive loss of key marketers into business-enhancing opportunities.

While Firestarter quickly picks up ongoing marketing, company managers get experienced advice and priceless time to reassess requirements and design a stronger future marketing organisation.

Better support than ever for local SMEs

Matt Wheeler again: ‘Launching Firestarter Marketing Services reflects our continued belief in delivering locally-based support for clients and suppliers – and access to marketing capabilities that might otherwise be beyond their reach.

We’ve always had huge interest in our core proposition: a cost-effective, hassle-free, ‘plug-in’, full-service marketing department for less than the average cost of a junior marketer.

Now, for strategic marketing consultancy, full-service marketing support, tactical marketing and ad hoc projects, we’re set up better than ever to help local SMEs grow – while helping to take the growing Firestarter Group to new levels.’


Matt Wheeler, Managing Director

Firestarter Marketing Services Limited
Suite 9, Pure Offices

Kembrey Park

Swindon SN2 8BW

T: +44 (0) 1793 238012

M: +44 (0) 7788 584551




Matt Wheeler has a wealth of marketing experience in both corporate and agency environments. His previous roles include global product management at Stanley Security Solutions, product and marketing director at Amano UK, and marketing director at Firestarter Business Solutions Limited.

Firestarter Business Solutions was formed in 2012. The company delivers sales and growth engines delivering real, measurable, positive impact on business performance and profitability. Firestarter primarily targets established SMEs wanting to boost sales with new momentum and focus; or smaller enterprises wanting quick action to move product. Either way, the objective is measurable results and sustainable growth.

Firestarter People Solutions is a recruitment service linking recruitment strategy to clients’ business growth and sales strategy.

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