Case Study
Transforming a business proposition at Caplor Energy
Caplor Energy are a provider of renewable energy solutions for homes and businesses across the UK, including Solar PV, Solar Thermal, Heat Pumps, energy storage and electric vehicle charging.

The Challenge
Originally only supplying domestic users, Caplor Energy were struggling to maintain performance targets following changes to the Government Incentive Schemes
The Solution
We worked on a new marketing strategy and campaign plan, including a redesigned website for the corporate market, sales & marketing toolkit and lead generation programme. This process involved a major culture change for every team member from top to bottom, and also included the recruitment of new team members to help deliver the new strategy. To measure the success of this change, we introduced and deployed new forecasting and business planning tools, sales processes and reporting methodologies. The senior management team underwent a transformation in their strategic thinking by not being limited by their location and their history, broadening their offering to a wider audience and professionalising their proposition to add revenue and profit to the bottom line with a more sustainable business model.
The Result
We originally engaged Firestarter for lead generation, but we now have consultancy input on all aspects of our sales process. In the last 12 months, we have changed our sales model and increased our overall revenue as a direct result of the Firestarter work, providing us with a more profitable and sustainable business model for the future.