Add some horsepower to your business

What we do

Our intervention is usually a blend of these 5 processes:


Each client will require a personalised blend of services to deliver their sales and growth objectives.

  • Senior Grip

    Senior "grip" letting us take the strain of driving sales strategy forwards!

  • A sellable proposition

    Sorting out “proposition” and “routes to market” so “more stuff” can be sold to “more people” by “more people”!

  • Doing the Doing

    Actually “doing the doing” plugging in resource to make sure that activity happens week in, week out!

  • Sales Effectiveness

    Getting you and your teams “better at selling” improving the methodology/ sales processes so there is a best is class way of selling!

  • Next Generation Team

    Building the team of tomorrow working across the organisation to drive a next generation sales and operations structure!

  • I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommended.

    Richard Clarke, Secret Source (Gran Canaria)

  • Better Business Development was a really excellent course, great practical application presented in an easy to understand & good humoured way. I will definitely be making changes to my sales process and approach as a result of this training course. Thank you.

    Joseph Hirst, Sozo Design (Cheltenham)

  • I was looking for a non “shiny” suit sales training for my team and Firestarter was recommended by a contact. They completely fitted the bill. I have signed up 3 members of the team and I am looking to explore further training with the Firestarter Academy in the future.

    Tim Clegg, Geosense (Suffolk)

  • Thank you for delivering empowering practical sales strategies that I have neglected in recent times. I have had a good deal of sales training over the years but this has been on a different level in the way you have brought all the elements together. Amazingly in just 5 x 1.5 hr academy sessions you have managed to provide a sales bible for life, very much quality over quantity.

    Aiden Gunner, Action Coach (Manchester)

  • Firestarter provide very insightful and practical advice on how to grow my business. I like their no nonsense approach. They gave us much greater clarity and purpose to our sales process. Their seminars are also very useful indeed. I would strongly recommend their consultancy services to any business wanting to scale up or create a clearer overall strategy for growth.

    Shaun Uthup, Sozo Design (Cheltenham)

  • The idea and introduction of the Firestarter Forums was inspired. They have enabled me and a whole host of companies in the Firestarter community to look forward, share experiences and positively plan for growth where we can. As a result I’ve connected with many other business leaders going through similar turmoil yet the Forums have enabled us to pivot, progress and prosper.

    Thank you Firestarter!

    Paul Phedon, Gung Ho Communications (Birmingham)

  • From initial dealings with the Team at Firestarter, the experience has been most professional. They come prepared, deliver what they say they will deliver, and even more. Very well versed in sales growth & always providing us with challenges to do better, which is just what is expected of a business growth consultancy. Well done.

    Kieran Linehan, Ayrton Group (Dublin)

  • It was easy working with Firestarter. It was as if a huge weight had been lifted; we could work on our business, knowing that the Firestarter team was doing what had to be done to deliver our business strategy.

    Simon Bird, BK Group (Marlborough)

  • Firestarter are not just traditional business consultants, they are very much a part of our team. They are fully integrated into what we do, providing valuable leadership and management consultancy to implement new sales and operational processes to proactively drive our business forward.

    Gareth Williams, Caplor Energy (Hereford)

  • Firestarter are now my virtual coaches – they’ve lived this life and experienced the pain before, so they know what to do. The key part for me is trust and responsiveness – I’d been running at breakneck speed, but when I hit the pause button and was able to focus, Firestarter were there. And now we’re getting the results we need.

    Miles McNamee, Highwire Press (Brighton)

  • The Firestarter team have brought real rigour and methodology to our business development, which has had an excellent effect. Without Firestarter we would have been 24-36 months behind our business growth plan.

    Jane Findlay, Fira Landscape Architects (Birmingham)

  • Firestarter has taught us how to work on our business, rather than in our business. They have given us instant access to skills and experience that we didn’t have before and an improved focus which has increased our sales performance.

    Elaine Lewis, Cadventure Ltd (London)

  • The experience has been quite remarkable. Rather than telling us what we should be trying to achieve, they actually do it for us – working very closely with us and getting results quickly.

    Paul Baker, IFS (UK) Ltd (Stroud)

How we work

The Firestarter Programme guarantee progress for your business


There are three central components to our approach: we always start by asking what has to happen to create more sales, then we focus on removing dependency on leaders and finally, we get 'stuck in' to plug in the necessary resource and make things happen.

How We Work
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